SUCCESSFUL BRANDS SHARE WISDOM

We believe in revealing and expressing the wisdom of each of our client’s brands. In our lives and in our work, we understand that the relentless pursuit and sharing of knowledge is a way to make the world a better place.

Lauren Gueli

BRAND STRATEGIST

With over 14 years of experience working in and with schools, Lauren always provides the best brand strategy for her clients, helping them define their unique place in customers' minds and understand how their brand can support their mission and vision. From an independent all-girls school reimagining education in New York City to a New Orleans Pre-K through grade 12 school dedicated to inspiring tomorrow's leaders, Lauren seeks to make her clients the very best at what they do, period. For her clients and her colleagues, it is a distinction that makes all the difference.

 

JOSEPH BENSON

BRAND Strategist

Joseph Benson, a seasoned brand strategist with over three decades of experience shaping brand strategies for educational institutions nationally and globally, has authored Fifty-Seven Brand Haikus.  The concise prose distills the complexities of branding principles, offering readers a unique perspective on the role of brands in our lives and businesses.


In addition to his extensive brand experience, Joseph's diverse talents extend to filmmaking, where his works have graced over a dozen festivals and been licensed to HBO. He was nominated for an Academy Award in 1982.

 

 

Remembering Jack.

JACK FOLEY

In August of 2022, the Brand community lost a champion and nationwide leader. We at Ovus & Ater lost a colleague and friend whose passion, integrity, and thirst for knowledge are reflected in the beating heart of the company he founded. Jack Foley exemplified transformation and growth through rebranding and targeted marketing for schools across the United States. Ovus & Ater continues to thrive today as a result of the fierce intensity, forward thinking, and seriousness Jack brought to rebranding and education. We owe our culture of collaboration, precision, and humor to Jack. Forever in our hearts, Jack will always be our “quiet ally.”